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Client Learning Center: Social Media


Understanding Social Marketing

Social Marketing – Why is it important? When social media was conceptualized it was mainly seen as a place where people could connect to each other and make friends. Marketers struck gold when they realized the enormous potential that was yet to be tapped when it comes to promoting a business and selling products and services. That is how social marketing was born. Social Marketing Basics To put it in a nutshell, social marketing involves creating a niche on social …

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