Landing pages are a valuable component of any marketing campaign
A few years back, no one would have thought that someday online marketing would take the world by storm. While promoting a product or service, the focus would always be on traditional media that includes magazines, newspapers, banners, television, and hoardings. The dynamics of the virtual world aren’t easy – even though the target market has enormous potential, it is still difficult to reach out to them if you don’t offer something engaging and lucrative. This is where landing pages come into play.
What is a landing page?
When you click on a link that pops up on your screen as a search engine result or in an online ad, you are directed to a landing page. Users can be directed to the main website if they find the initial content to be interesting. Nowadays, users are forwarded to a landing page while clicking on a link from a social networking account or specifically designed marketing campaigns.
There are two kinds of landing pages:
- The information and content is displayed for direct promotion.
- Login details are required before the content can be viewed.
Benefits of professional landing pages
When you design a landing page, it shouldn’t have general information – the content has to be relevant to your business and targeted towards a niche. That is why a custom landing page is necessary for different kinds of campaigns whether it is email marketing or promotion via social media or other types of targeted web design:
Targeted marketing
You must be doing a lot of advertising, but how do you know if they are hitting home? Professional landing pages can be used for tracking the effectiveness of a campaign via tools like Google Analytics, Adsense, and Google Adwords. The data is represented in the form of graphs and charts that make it easy to comprehend. Use your custom landing page to track actual visits, clicks, and follow throughs for your campaigns by customizing the user experience to promote what you’re marketing. Instead of leading users to your homepage, you should direct them to a custom page designed specifically to promote the link they are clicking on.
Better metrics and analytics tracking
You can incorporate eye tracking technology via landing pages that allows you to see areas that users are clicking on the most and the amount of time spent in each section. This helps you to identify missed conversions and opportunities for lead generations. User behavior can be monitored efficiently.
Control the first thing the user sees with your landing page
First impression is the best impression, even more when it is online. Did you know that it takes 1/20th of a second for a visitor to decide if he will check out the website after being directed to the landing page? If you develop the content based on their tastes and preferences with specific focus and call-to-action, it gives a personal touch that helps you connect with the visitor in a better way.
The risk when design landing pages is lesser than other methods used to keep tabs on visitors, which is why they should definitely be an integral part of marketing campaigns.
