What are Google Adwords and why is it important for your marketing strategy
When it comes to creating internet marketing campaigns, the focus needs to be on getting out the most information to as many potential customers as possible for the lowest cost. Effective marketing needs to be smart and savvy and build over time to ensure that your success will continue.
However, finding the best type of advertising over the internet will depend in large part of your efforts to match the marketing with the product or service. This is why Google AdWords are one of the most successful tools you can use for promoting your goods or services.
How Google AdWords Marketing Work for You
AdWords will place online advertising at the top, bottom or on the side of the copy on websites that accept this form of marketing. Over the years it has proven to be highly effective and desired by those who want to host AdWords and those who want to take advantage of what it offers. The outgrowth from this form of advertising is a simple, yet highly effective means of reaching new customers called pay-per-click marketing.
What is Google AdWords Pay-Per-Click (PPC)?
Basically, PPC advertising can be found on Google and Bing search engine sites where entrepreneurs and business owners purchase listings. You will see the listings appear alongside those the natural type of listing that did not require payment. So, if your bid was 20 cents and you win, then every click on the ad which will take the customer to your web or landing page will cost you 20 cents each regardless of whether they make a purchase or not.
Pay-Per-Click Campaigns allow you to create paid advertisements that only cost you when someone clicks your ad
The ad itself is sold at auction where you bid on what you want to pay for every click on your advertisement. If you bid the most you have a chance to be ranked first in the sponsored results spot. However, just because you paid the most does not mean it is guaranteed because the “quality score” will have an impact as well.
How PPC Campaigns Can Benefit Your Company
There are a number of ways that PPC or pay-per-click campaigns can benefit your marketing efforts. The key is to be persistent so that you can learn how to hone your ads for maximum results.
Benefits of Google Adwords Campaigns
- Fast: This is one of the fastest ways to generate traffic for your website, especially if you get top placement. This means that your PPC ads will be noticed quickly which means that you can really accelerate your efforts.
- Targeted: Because the ads only appear on search results pages that are meant for your products or services, it means that the web traffic generated will be that of people who have a genuine interest in what you have to offer.
Of course, this will depend on the cost of the product or service you are offering, but unlike pre-paid advertisements that will cost a particular amount whether they are successful or not, an unsuccessful Pay-per-click campaign is going to cost you very little. While the successful ones cost more, you should also be earning more in the way of profit as well. Google AdWords is one of the number one resources for paid advertising and should not be overlooked.
